For over 120 years, Coca-Cola Consolidated (Coke) has been manufacturing, distributing, and promoting beverages under the Coca-Cola brand portfolio, along with products from other beverage companies that account for a smaller portion of its revenue. It is the largest Coca-Cola bottler in the United States, with exclusive distribution rights across 14 states, serving over 60 million consumers.

Historically, the distribution of Coca-Cola products in the US was fragmented, with multiple distributors competing in the retail market. In 2013, regional distribution agreements were established between The Coca-Cola Company and its bottlers. Under these agreements, five bottlers began working collaboratively within their exclusive territories to grow the brand's market share. Coke began with two states and, through improved operational efficiency and the acquisition of distribution rights, significantly expanded its geographic reach.