Dutch Bros operates and franchises drive-thru coffee shops, as well as engages in wholesale distribution of coffee to franchisees. As of September 30, 2023, there were 794 shops in operation across 16 U.S. states, comprising 510 company-operated and 284 franchised locations.

The menu features an extensive selection of innovative products, including protein coffee, flavored energy drinks, iced tea, shakes, hot drinks, and more. Dutch Bros' business is exclusively focused on the drive-thru model, characterised by its signature small shop layout with multiple drive lanes, designed to handle high traffic volume and offer substantial scalability.

It has an estimated total addressable market of 4,000 shops in the US, with the potential for global expansion.