Mizuno is a long-established, family-owned Japanese sporting goods manufacturer, renowned for its craftsmanship and technical expertise in sports equipment, including baseball, skiing, football (soccer), and various indoor sports. The company commands a 30% market share in sports equipment in Asia and Oceania and maintains a strong global presence.

Mizuno conducts extensive research and development at its Innovation Centre in Japan, while manufacturing is outsourced across Asia. The majority of its revenue currently comes from Japan, with ambitions to deepen its presence in overseas markets, including the Americas, EMEA, Asia, and Oceania.