SharkNinja, through its two primary brands, Ninja® and Shark®, specialises in the design and manufacture of innovative home appliances. Its portfolio spans 31 sub-categories, featuring a wide range of disruptive products such as carpet extractors, air purifiers, hair stylers, ice cream makers, outdoor ovens, and food processors, among many others.

While the US and the UK are key markets for SharkNinja, its products are sold globally, with growing popularity in North America and Western Europe. SharkNinja has a presence in 42 retailers across the US and over 140 retailers worldwide, complemented by its direct-to-consumer online retail channel.