Led by the increasingly popular Vita Coco brand, The Vita Coco Company offers a diverse portfolio of beverages, including coconut water, juice, milk, and energy drinks. Its products are sold in over 30 countries through major supermarkets, e-commerce platforms, and local retail stores. Leveraging its economies of scale, the company also supplies private label products to wholesale and business customers.

Despite intense competition within the category, Vita Coco has managed to grow its presence, achieving market shares of over 50% in the US and 80% in the UK as of 2024. Furthermore, the company is actively expanding into more European markets, with early signs of success in Germany.